“If “beach hair” has become the go-to style for conveying a sense of low-maintenance cool—no matter the zip code—suffice to say that Playa has mastered the look.”- Vogue

Playa Beauty established in 2017, embodies the laid back style of California hair, and the efficacy of high end beauty.

Kristen and founder, Shelby Wild, met while living in Venice and knew they needed to work together to bring the product to life. Shelby, a former fashion stylist, developed this line over the course of a couple years with the desire to bring natural haircare to life. Knowing Shaw’s non fussy, cool girl vibe, she brought her on to work with the brand to bring the product to life- both to the consumer and to press.

Meeting with editors ranging from Vogue to WWD to Allure, Shaw not only showcased how best to use the products, but spoke about the why behind that made this product everyone’s go to.

Wild and Shaw utilized Cabin, Shaw’s go to beauty studio in Venice, CA to film tutorials, influencer videos, and photoshoots that would help catapult the line to where it is today.

Playa can now be found in stores like Madewell, and Sephora as well as online.

Make simple beauty your regimen- head to www.Playabeauty.com to purchase yours today.